[ABOUT US]

We come at this from opposite directions

That turned out to be the point

[HOW WE GOT HERE]

Two people who aren't engineers

George BUILD IT FOR THEM

George was building automations inside a tech scale-up, watching them work and getting resistance anyway. So he left and started an agency, building those things for other companies instead. A few years in he reached an awkward conclusion for someone running an agency: anyone can build this.

Joey FIND WHERE THE VALUE IS

Joey did two years in a big corporate, then spent the next stretch starting businesses and advising dozens more on growth and operations. In 2024 he set out to speak to as many small business founders and operators as he could. He's now had over a thousand of those conversations.

George was one of the calls Joey had. They ended up doing some work on partnerships together, and Joey helped George turn the agency into a training company. Neither of them planned it but it became obvious that they were looking at the same problem from two different angles. So they decided to do it together as a team, as Co-Founders.

BUILD IT FOR THEM

FIND WHERE THE VALUE IS

TEACH THEM TO BUILD IT

[WHO YOU GET]

You'll get both of us

George Cairns CO-FOUNDER

The AI expert. Works out how to get you there, takes the objectives and builds the training programme that gets your team building properly, fast.

Young family, all the usual dad stuff, and a cross-fit nutter.

Joey Speed CO-FOUNDER

The business expert. Works out what's worth doing, and more importantly what isn't, builds the business case, and makes sure it shows in your numbers.

Spends half the year in Colombia, partial to a game of golf.

[WHAT WE BOTH THINK]

More human, not less

We think the best version of this gives people their jobs back. The parts that made them want the job stay. The parts a machine should have been doing all along go to the machine.

That means more time in rooms with other people, which is where the work has always actually happened.

We know there's fear attached to this, and we don't think it's stupid. Done badly it deserves the reputation. Done properly, nobody loses a job. They get a better one.

We're an AI training company. But everything we do comes down to people talking, so really we're a people company.

[NEXT STEP]

Come and meet us

Tell us what your week actually looks like. We will tell you, honestly, where Claude would help and where it would not.

Book a call →

WHO YOU WILL SPEAK TO

George Cairns The AI Expert

Joey Speed The Business Expert