Replying to a web or email enquiry
Drafts a reply to each enquiry from the website, email or social media, answering what the person asked and offering the right appointment with the right clinician.
This page lists the jobs inside a UK private clinic that AI can take on, broken down by the function that does them. It is written for the owners, clinical directors and practice managers of private GP, medical, physiotherapy and MSK clinics, from one large clinic to a small group.
These are the tasks that come round with every patient, every insurer and every month in a private clinic, grouped by the kind of work they are.
This is the point of the whole page. The work in the left column is why a patient chooses your clinic and comes back. The work in the right column is what has grown up around it, and much of it is done by clinicians after the last patient, or by a receptionist with the phone ringing.
The use case for AI is taking away the time that gets spent on the work sitting around the job, and freeing your people up to do the work only a human can do. The work that grows the business, and the work they enjoy the most.
The times are our own estimates for a clinic of 20 to 200 staff. Nobody has published measured times for this work in UK private clinics, so where an insurer, a regulator or an NHS evaluation gives a figure, we have used it to check ours. The highlighted use cases either take the most hours or make the biggest difference to the business.
Calls, web forms and referrals, all landing at the front desk.
Drafts a reply to each enquiry from the website, email or social media, answering what the person asked and offering the right appointment with the right clinician.
Turns a recorded call with a new patient into the booking record, so reception is not typing while the next line rings.
Matches each missed call against your patient records and drafts a text or a callback note for each one, so nobody who rang to book goes unanswered.
Reads a referral from a GP, a consultant or a case manager and prepares the booking. Most referrers write a free text letter rather than use your form.
Checks an insured patient's booking before the first appointment, so nobody arrives without what the insurer needs.
Turns an employer's list of staff into a screening schedule, with each person's booking, questionnaires and confirmation.
Reception, keeping every clinician's list full.
Sends a reminder before each appointment that also asks for whatever the booking still lacks, such as the forms, the authorisation code or the GP's details.
Drafts the message to a patient who missed an appointment, offering a new time and setting out your cancellation charge in your own terms.
Finds the patients who would take a slot that has just come free, and drafts the offer to them.
Drafts the texts to everyone booked with a clinician who is running late, and offers to move anyone who cannot wait.
Reviews next week's diary for every clinician and shows where the gaps are and which patients could fill them.
Works out the changes to the diary when a clinician changes their days, takes leave or leaves, and lists every patient affected.
Forms, consent and the details the letters will need later.
Reads each new patient's online registration and medical history form and lists what is missing before the appointment starts.
Checks each new patient's record for a clear decision on sharing information with their NHS GP, which decides what letters get written later.
Writes the registration, history and consent forms for a new service, such as shockwave, injections or a screening package, from your existing forms.
Chases each screening patient for the questionnaires they have not returned before their appointment.
Turns the clinician's plan into a plain explanation for the patient of the number of sessions, what to do at home and what it will cost.
Codes, session limits and further treatment requests.
Keeps a count of the sessions used against the sessions each insurer has authorised, and the date each authorisation runs out.
Prepares the insurer's further treatment form from the record, filling in everything that is already written down.
Works out the average number of sessions per course of treatment by insurer and by clinician. Bupa expects a clinic to stay at or below 5.5 over twelve months.
Prepares what the patient and the insurer need when a clinician refers on for a scan, an injection or a consultant, because each one needs its own authorisation.
Builds one reference from each insurer's provider terms covering what needs authorising, the session limits, the forms, the invoice deadline and the outcome measures they want.
Insurer claims, shortfalls and self-pay, often done by reception.
Prepares the insurer invoices for the day's appointments with the codes, numbers and dates each insurer checks, so they go out within a day rather than in a batch at month end.
Works through the invoices the insurers have sent back, explains each error in plain words and drafts the fix.
Matches each insurer payment to the invoices it covers, including bulk payments that clear dozens of small invoices at once.
Turns a short payment or an unpaid excess into an invoice and a short letter to the patient explaining why they owe it.
Lists every insured appointment that has not been invoiced or paid, oldest first, against each insurer's deadline.
Runs the reminder sequence on unpaid patient invoices, firmer at each stage, and lists the ones that need a call.
Matches the card terminal's daily settlement to the payments recorded in your practice software.
Finds the invoices that are paid in your practice software but still open in the accounts, which happens where the sync only runs one way.
Drafts the written estimate a consultant must give a patient before further treatment. The CMA's order says it goes out within two working days of the final outpatient consultation.
The clinician's write-up after every appointment.
Drafts the clinical note from a recording of the consultation, in the structure your clinicians use.
Sends the outcome questionnaires at the start, at review and at discharge, scores them and puts the scores in the record.
Pulls together the outcome and patient experience data an insurer asks for, such as Bupa's completion rate for every member treated.
Copies outcome scores and adherence from the exercise app into the patient's record, where the next note and the insurer form will need them.
Samples each clinician's notes against your audit standard and drafts the findings. Bupa expects every physio's notes to be audited every year.
Letters to NHS GPs and referrers, and onward referrals.
Drafts the letter to the patient's NHS GP from the consultation note, in your letter format, when the patient has agreed to share.
Turns a consultant's dictation into the clinic letter in the right format, addressed to everyone who should have a copy.
Writes the update or discharge letter to whoever referred the patient, which Bupa's terms require for patients referred by a consultant.
Drafts a referral for imaging, an injection or a consultant opinion from the notes.
Keeps a list of the letters and reports you are waiting for from GPs, consultants and imaging, and drafts the chasers.
Drafts the request to a patient's NHS GP practice for their medical summary, with the patient's consent attached.
Bloods, screening and imaging. Mostly in private GP and medical.
Matches each lab result to the patient and the doctor who ordered it, and lists the ones nobody has looked at yet.
Compares the tests ordered against the results received, and lists the samples that have gone quiet.
Drafts the message to a patient whose results the doctor has marked as normal or needing no action.
Puts the results, measurements and questionnaire answers from a health assessment into your report template for the doctor to complete.
Keeps the list of patients on medicines that need regular blood tests and drafts the reminders, because an NHS GP is not obliged to monitor a private prescription.
Matches the lab's monthly invoice against the tests you ordered and the tests you billed patients for.
Employers, case managers, solicitors and insurers.
Drafts the report to an employer from the clinician's assessment, answering the questions on the referral form.
Tracks every personal injury referral against the 2015 Rehabilitation Code, which expects a triage report within seven days and, for serious cases, a needs assessment within twenty one.
Drafts the progress report a case manager or insurer asks for, measured against the goals agreed at the start.
Builds the monthly report for an employer's physio or screening scheme from the clinic's records.
Puts a clinician's medico-legal findings into the format the instructing solicitor needs, with the records reviewed listed.
Employed and self-employed clinicians, and their registrations.
Calculates what each self-employed clinician is owed for the month from their appointments, using the terms in their own agreement.
Builds next month's rota from the days each clinician and receptionist has offered, the rooms, and the clinics you need covered.
Keeps one list of every clinician's registration, DBS, indemnity and insurer recognition. A mixed clinic can have staff on five regulators, each with its own dates.
Assembles the starter file and the to-do list when a clinician joins, from recruitment checks to insurer recognition.
Writes the advert for a physio, a GP or a receptionist from what the role involves and what you pay.
Pulls together the record of a doctor's work at the clinic that their appraiser needs, because GMC appraisal covers all of a doctor's practice.
The registered manager, and the evidence an inspector reads.
Sorts your policies, audits, minutes and training records under the questions CQC asks, and shows where the evidence is thin.
Checks each policy against current law and your own practice, and marks what has changed since it was last reviewed.
Turns the notes from an incident into your incident report, and drafts any notification the CQC or an insurer needs.
Drafts the written response to a complaint from the complaint itself, the records and your investigation notes.
Runs the routine audits on your calendar, such as infection control, consent, chaperone records and fridge temperatures, from the records you already keep.
Turns the governance meeting into minutes and an action log, and carries open actions on to the next agenda.
Checks a planned change, such as hiring a sports doctor, adding blood tests or covering events, against the activities CQC regulates.
Subject access, retention and the paperwork for any new system.
Gathers a patient's records from your practice software, email and letters, and marks what needs redacting.
Drafts the data protection impact assessment for a new system, such as an AI note taker, from the supplier's documents and how you plan to use it.
Logs a complaint about how you used someone's data and drafts the acknowledgement, which the law has required within thirty days since June 2026.
Lists the records that have passed their retention date, so they are kept as long as they should be and no longer.
Lapsed patients, reviews, referrers and the website.
Finds the patients who stopped part way through treatment or have not been seen for a year, and drafts a personal message to each.
Sends review requests to patients after discharge, and drafts replies to new reviews.
Writes a short update for the GPs, consultants and coaches who refer to you, about new clinicians and new services.
Writes the page for a condition or a service in plain English, with every claim checked against the advertising rules for health claims.
Writes a proposal for an employer's physio or screening scheme from your services, prices and results.
The numbers, the insurer relationships and the next site.
Builds the weekly report from the practice software and the accounts, so the meeting starts from the same figures every week.
Writes the commentary on the month's figures, explaining the movements against budget and against last year.
Works out income, rejections, days to payment and admin effort by insurer, so you know which relationships pay their way.
Pulls together what you need to set next year's prices.
Assembles the pack for the board, the investors or the bank from the reports you already produce.
Pulls together the evidence on a possible new location, from where your current patients travel from to the clinics already there.
Clearing what does not need a clinician.
Prepares each clinician's list for the day with what they need to know about every patient before they walk in.
Sorts a clinician's messages into the ones that need them and the ones someone else can answer, and drafts replies to the routine ones.
Turns the exercises agreed in the session into a written plan the patient can follow at home.
Turns the courses, reading and case reviews a clinician has done into the CPD record their regulator expects.
Lists every appointment from the day still without a finished note, a signed letter or an invoice, so nothing waits for the weekend.
Nobody has published a reliable figure for how many hours a week private clinic staff spend on this work, so put in your own.
Costed at £32 an hour. An hour is costed from that salary plus employer National Insurance and pension, over 1,740 hours.
This values the hours at what they cost you. It leaves out what the clinic does with them. An hour back for a physio can be another follow-up, and HMDG's survey of clinic owners put the median physio follow-up fee at £63.
Not a bigger clinic. The same clinic, with the work on the right hand side of that list mostly gone.
Pick one use case from this page. Thirty minutes on a call, no slides, and you keep whatever we build.
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